Three Create design and build some pretty weird and wonderful things. A giant spider for the roof of Trinity in Leeds and some enormous blackcurrants for a Ribena campaign must rank among the oddest…
And when they’re not building props, they’re busy creating unique shop units or wow staircases for unusual buildings. Life is never boring.
Paul and Matthew pour all their creativity and energy into their business. Along with the third member of the team – their beloved CNC machine The Pink Lady – all three partners in Three Create are very busy individuals.
With exciting new projects and commissions popping up all the time, Three Create were looking for a design agency to help shape their brand – so they could get on with what they do best.
We were briefed to create a brand solution that would communicate their innovation, energy, uniqueness. And one that would appeal to fellow creatives.
Three Create’s work is all about being bold and thinking big – while at the same time being careful masters of their craft.
With this in mind, we began to explore strong, vivid brand colours and cut out shapes and lines, echoing how Three Create’s work divides surfaces and re-defines space.
The idea that Three Create put a unique stamp on each project is reflected in the brand mark, reminiscent of Northern Soul badges and vintage club iconography.
The brand mark also has careful symmetry and balance. This mirrors Three Create’s skill as craftspeople and the quality of their finish.
With all the design assets in place, we were able to launch the new branding across print, packaging and merchandise. Digital will follow in the near future.
– Uplift in client acquisition and retention
– Increase in brand profile in Yorkshire and across the UK
– Higher net investment per project
– Improved staff retention and engagement
– Development of ecommerce platform and creation of new revenue streams