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What we do

Brand Strategy

We create powerful brand strategy, rooted in research and insight. It’s the key to producing targeted and thoughtful identities that engage your audience on a deeper level, for maximum impact and return.

It’s not just about how nice it looks, it’s about how well it works. Defining business objectives and how design can achieve them is at the core of any successful project.

  • Brand Locker Workshop
  • Brand Audit
  • Market Research & Positioning
  • Communication Strategy

Brand Identity

From your logo, colour and typography to your tone of voice, art direction and photography style, we define a powerful brand that’s distinctly, unmistakably you and gives your organisation a competitive edge.

Much more than just the logo, brand identity is about the sound, look and feel of your brand at every touch point. Defining a solid visual system is imperative to a successful, living breathing brand.

  • Naming
  • Brand Mark & Logo
  • Brand Personality
  • Brand Guidelines & Visual Systems
  • Tone of Voice (Strapline & Messaging)

Brand Experience

A brand blossoms when activated through physical and digital communication. Ensuring brand is at the beating heart of all activity inspires all the senses of your audience as you consistently rollout across all touch points.

  • Packaging
  • Website Design & Development
  • App Design
  • Digital Content
  • Copywriting
  • Print & Editorial
  • Illustration
  • Photography
  • Signage & Wayfinding
  • Art Direction

We know what it takes to make a brand stand out

We are proud members of the Design Business Association (DBA), which champions the commercial and economical impact of design on consumers, organisations and government.

Entered jointly by client and designer, and rigorously judged by business leaders in three rounds of judging, the international DBA Design Effectiveness Awards represent independent and authoritative recognition.

Got a brief or just a question,
start a project and get in touch at


hello@unitedbydesign.co